Remix Posters: Phase 1

In this part of the project, we were randomly given a set of audience (mine is married 40-something)  in which we had to write a persona (picture this person’s lifestyle, hobbies, personality, etc), and then we were also given an article about a certain topic (mine was about an emirati chef who has a passion for cooking traditional food) in which we had to highlight certain text that we felt can relate to our audience. Third step was to create either a fictional event or borrow an actual one in which we would create a poster for that event, where it has to be black and white, with a maxxxximum of 3 different fonts. Then i send this to my partner in san francisco and she sends me hers, and we each work on each others posters. So here goes..


Audience Persona:

Married 40-something

Lady X is a stay-home mother of four children; two boys two girls. At age 42, she is still at the verge of enjoying her forever-young life. She is a healthy woman where she exercises three times a week at the gym to stay fit. Shopping and staying up-to-date with the world is what she does best. She still hangs out with her best friends and enjoys going out with them quite often, where they get to catch up on their lives and maybe gossip a little. Despite her enjoying her life to the max, her number one priority is her family and her home. She tries to fulfill their needs in every possible way and make sure the family values are respected and followed. Always double-checking the cleanliness of the house and that everything is put in place; she has a habit of being extra organized and neat (more like a perfectionist). She loves cooking special meals every once in a while for the family and in her free time when her husband is at work and her children are in school, she loves to paint. Ever since she was a teenager, she had a passion for art, and painting is how she expresses her inner self.


Chosen Text:

The dining scene in the Emirates features a wide range of options, from five-star kitchens staffed by celebrity chefs to mom-and-pop nooks dishing out homemade Indian or Lebanese meals. Indigenous cuisine had long remained largely confined to home kitchens or ceremonial majlis dinners that are hosted by members of the royal family.


Event Setup:

Name: Edible Arrangements

Location: Dubai Media City

Date: 15 – 17 May, 2012

Time: 12:00pm – 12:00am




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