Portfolio

The most difficult part of my portfolio i would say was to create the design of the cover then blend in the inside of the book. i knew the colors i wanted to use, i knew the shapes, but i didn’t know how to integrate and merge the two together.

PLANNING:

A few examples of book bindings that i’ve searched are:

final:

HERE is a link to my final online portfolio, click to read: Roudha’s Portfolio

I’ve also researched about a couple of online interactive designers – inspired by that class we had on creating a digital interactive portfolio on inDesign cs6 – that have created their websites in a very interesting and interactive way that helps the viewer actually enjoy the process of research.

Here are the links for the following interactive designers:

* Matthias Dittrich

* Grayden Poper

* Samia Saleem

Artist + Organization Research

Beatrice Coron:

Biography:

Beatrice Coron is a global nomad; she spent a year in Egypt, a year in Mexico, then two years in China. She moved to New York in 1984 to refine her artistic values. All of these places that she has visited and experiences left their mark on her thoughts, her life, and her art. Her passion for working in silhouettes perhaps derive from her French roots; she was born and raised in Lyons. Therefore, we come to see that her work reflects all of the things that intertwine in her mind.

Technique:

Her technique is paper-cutting; her usual medium is book arts and more recently public art. She likes to cut through books to create her stories and ideas. She has made tiny pin books in series and books cut out of cup paper scrolls 50 ft long, books cut into flowers, books in boxes, books in lighted display, etc. She also likes to work with stone, glass, metal, rubber, stained glass, and digital media.

Work:

Her work can be seen in major collections such as the Metropolitan Museum of Art and the Walker art center. Her public art can be seen in subways, airports, and sports facilities.

Quote:

“My work tells stories. I invent situations, cities, and worlds to be explored to make sense of our own. These compositions include memories, association of worlds, ideas, observations and thoughts that unfold in improbable juxtapositions. I invite the viewer to make their own story.”

The Identity Project:

The identity project that Beatrice Coron created specific the inner space and how it shapes itself with the outer world. “Identity is the passport that you show to everyone who questions or challenges your presence in the world.” People try to define their identity in respect to the groups they belong to or their geographical environment. We can also divide our identities in terms of our inner self, our personalities, our social life, our families, friends, hobbies, etc. ” Identity seems to be shifting and making complex patterns over time. The notion of a ‘real’ self looks like an utopian construction.”

The Identity Projects consists of various large sized papers hanging from the ceiling which are cut in a human body form to express the different constructions of one self through biology and culture. The pages hanged from the ceiling can form a path where viewers can look through papercuttings to discover other layers and possibly other viewers. Each of these cut outs tell a different story, and describe a different identity.

Source: http://www.beatricecoron.com

Erik Johansson:

Biography:

Eric was born in 1985 outside a small town in Sweden. Ever since he was a child, he has a passion for drawing, probably because his grandmother was a painter. At the age of 15, he got his first digital camera, which opened up a new world in his eyes. He was amazed by what capturing a moment could do. But as he grew older he started to realize that a photo does not really say it all, and that there is more to it than just that freezing of a moment. After he was done from university, he wanted to go back to photography and re-touch because he felt he could do more with what he knows.

Technique:

He uses photography as well as photo-manipulation techniques to create illusions and express his imagination through photo-realistic images. He tries to make the image look as real as possible that it COULD happen in an impossible world. He wants to expand his imagination and allow the people to view his perspective on life and things that happen on a daily bases but it a more dynamic situation.

Quote:

“I get inspiration from all the things around me. Anything from things I see in daily life to other artist’s work and photography. I think it’s a lot about looking at the world from a different perspective.”

Some of his photographs:

As you can see, his images reflect a wide range of imaginations as well as points out that if one person can perceive the world in this view, then what can the everyone else see?

Source: http://erikjohanssonphoto.com/

Dr. Naif Al Mutawa

Biography:

Dr. Naif Al-Mutawa is the founder and CEO of Teshkeel Media Group, a company based in Kuwait, which has the main goal of creating cartoons and comics superhero characters for Islamic children and young adults.

Project:

He created “The 99”, which is a comic book that features a team of superheroes based on Islamic culture and religion. He uses design and technology to connect with the world and influence them in a positive way.

Story + Concept:

Storyline: The 99 are ordinary teenagers and adults from across the globe (not just Middle East), who come into possession of one of the magical mystical 99 Noor Stones, and find themselves empowered in a specific manner.

Concept: The concept of The 99 is based on the 99 attributes of Allah (God); many of these names refer to characteristics that CAN be posessed by human individuals like- generosity, strength, faithfulness, wisdom.

Awards + Recognition:

The 00 was featured in The New York Times, Time Magazine, Forbes named it one of the top 20 trends sweeping the globe, and Barack Obama praised it to be the most innovative of thousands of entrepreneurs.

One of the characters from The 99.

Ross Lovegrove

Biography:

Ross Lovegrove born in 1958 in Wales is an urban designer and visionary who’s work is considered to be at the very top of a dynamic change in the physicality of our three-dimensional world.

Style:

He gets inspired by logic and beauty of nature. His designs possess a trinity between technology, materials science, and intelligent organic form. “There is always embedded a deeply human and resourceful approach in his designs, which project an optimism and innovative vitality in almost everything he touches.” He falls under the category of creating the most contemporary designs which fit the basic needs of many individuals.

Awards:

Winner of many awards including the Museum of Modern Art in New York, the Guggenheim Museum NY, etc.

Quotes:

“One grows up, and has a series of influences and those influences bear down on how you design objects. A defining moment was a camera I did at the royal college of art.”

“Stay positive whatever happens because people like positive people. have stamina.”

Work:

The Solar-Powered Tree is a lighting designed for the streets, which is now located in Vienna. It celebrates design, nature, and art, which reflects urban designs and empower technological aspects that have a great effect on an everyday life.

Novorisbik Summer Pavilion Russia, 2007

The Airplane Capsule Project, 2008.

ORGANIZATIONS

Nike

Nike is one of the most known brands world wide and a lot of people go by it. Therefore, to try and create a better community as well as inspire more people they launched one of their most iconic campaigns called “Find Your Greatness”

“It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.

That’s the insight behind Nike’s “Find Your Greatness” campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best. The idea behind ‘Find Your Greatness’ is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level.”

They made a film that was very inspirational and effective to people all over the world, and film used in such way is believed to be art than can influence , especially that this film was used in a positive way through media and made it to the top trends.

 

Source: http://nikeinc.com/news/nike-launches-find-your-greatness-campaign-celebrating-inspiration-for-the-everyday-athlete

Dove:

Dove is also known to be one of the most famous brands used for body care, therefore most women can relate to it. Knowing the idea of beauty pressure and how the media has set standards for the perfect appearance for women, Dove took that into consideration and produced a campaign to address that issue. Dove’s Evolution Commercial produced by The Self-Esteem Fund aims to raise awareness on the issue of how destroying one’s true beauty for a beauty that does not exist IS NOT the answer. They are aiming to support Real Beauty and make people also feel that way. Their ad is a ” a 60 second journey from real beauty to retouched glamour” which won many awards back in 2006. The slogan of the video is “No wonder our perception of beauty is distorted” which is very true. This ad was spread throughout all social networking websites; youtube, myspace, google video, making a lot of women think twice about their appearance.

Parts of the commercial.

Source: http://theinspirationroom.com/daily/2006/dove-evolution/

TBWA

TBWA created a film and an installation called FORTY that actually represents their 40th year anniversary, however they also aim at a different perspective of life and art. They went back and looked at some of their iconic work as well as used help from a street artist to create this collaborative piece of art. The canvas they created is 6ft by 36ft long which is placed in an empty warehouse and is now living in New York. This piece of art has a mixture of imagery and text and symbols that when put together, it says something and tries to send a message. Within the film the slogan was really beautiful and captivating, it said “The first forty years, make it smart, make it beautiful, have fun.” (Lee Clow)

Source: http://tbwaforty.com/forty/l